Everybody makes decisions based on the options they’re given. Sometimes these choices are hard, but when it comes to snacking, LesserEvil makes picking the lesser evil easy.
LesserEvil Popcorn
The Easy Choice
Social
We’ll launch our campaign digitally with gamified TikTok filters…
…and extend through Instagram polls with trending prompts.
Bags of LesserEvil Popcorn will come with LesserEvil card packs, where players choose the least evil prompt between two. Prompts will be bucketed based on flavor.
Card Game
Himalayan Pink Salt:
Standard Flavor, Standard Prompts
Fiery Hot:
Romance
No Cheese Cheesiness:
Cheesy
Oh My Ghee!:
Crazy
We’ll sustain with product-focused decisions.
OOH
Partnership
We’ll partner with the YouTube channel Cut, who specialize in hot take/dating game shows, to create a new series wherein contestants are rotated in to play the LesserEvil card game while eating LesserEvil popcorn.
AD: Lou Kier